Just as dozens of advertisers were abandoning Rush Limbaugh's radio show, a pro-Gingrich superPAC actually increased its ad buy on the program. Rick Tyler, a spokesman for Winning Our Future explained that Limbaugh's show reaches more of the primary voters the superPAC wants to reach than any other show.
Source: http://www.npr.org/blogs/itsallpolitics/2012/03/06/148075247/as-more-advertisers-flee-from-limbaugh-pro-gingrich-superpac-buys-more-time?ft=1&f=1014
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