2012 and the Merits of "Likeability"

Alexis Simendinger, RealClearPolitics
In October 2006, shortly before Rick Santorum lost his bid for re-election to the Senate by the largest margin ever recorded by a losing GOP incumbent senator, his unfavorable ratings in Pennsylvania had soared to heights never before seen in the state’s Keystone Poll.Forty-six percent of Pennsylvania voters viewed Santorum unfavorably -- a gloomy surge of nine points in just one month. Back then, Santorum was unable to draw Pennsylvania voters toward his candidacy, and his support in the state barely budged in the 18 months leading up to his defeat by Democrat Bob Casey.

Source: http://www.realclearpolitics.com/articles/2012/02/22/santorum_romney_obama_and_the_merits_of_likeability_113210.html

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